Archives Jan. 8, 2014

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It’s Not What You Do, It’s Why You Do It

What makes you like something? Buy something? What is that elusive pull that makes you say this is the place for me? It’s the big question vexing every good business person. The feeling is very hard to describe, and even harder to pin down. But there is actually a very simple answer: passion.

In one of the most famous TED talks of all time, author Simon Sinek explains that the real question every business should be asking themselves is not WHAT but WHY. In his research, Sinek found that every person can describe what they do, most can describe ...

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