The Importance of Awareness

Awareness is important because it is a scarce quality. Today more than ever before, self-aware people are more successful in life than people who are not. Awareness is the foundation of wisdom and confidence. It means knowing your true strengths to make smarter decisions and live with their consequences.

Most of us have experienced gaps in awareness when our intuition and reality get misaligned. This misalignment can impede our ability to recognize blind spots and achieve success. And while most people are really good at assessing others, we tend to be wildly positive about our own abilities. There is a well-known Dunning-Kruger effect when people mistakenly think they are better than most other people.

Gaps in soft skills awareness also cost billions in economic losses as a result of bad hiring, corrosive culture and failed mergers. And it is a challenge in Education the same way that it is a challenge in the business world.

People have been interested in attaining awareness – to “Know Thyself” – for a long time. With soft skills awareness, what is learned on one scale of experience can be applied to all scales. Self-knowledge is timeless and all-encompassing. “To know thyself is the beginning of wisdom.” – Socrates.

The Pace of Change



Do thine own work, and know thyself.
- Plato -




At 2gnō.me ("To know me"), we believe that self-knowledge and feedback are the best ways to close the awareness gap. Therefore, our approach enhances awareness with self-reflection and 360° feedback from trusted peers based on practice-based questions carefully designed and vetted for validity. We offer a human narrative about critical skills and behaviors that apply to people and organizations large and small.

Our approach aims to provide a "common language" when it comes to skills and behavior expectations. The software uses data to personalize learning for every person, at scale, and then determine its effectiveness toward broader strategic goals (e.g., from teacher's learning to student outcomes).

What if you could discover how others see you?

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