Do thine own work, and know thyself.

- Plato -



Awareness is important because it is a scarce quality. At any time, probably more so today than ever before, self-aware people are more successful in life than people who are not. Awareness is the foundation of wisdom and confidence: it means knowing one's value to make smarter decisions.

For most of us, gaps in awareness happen when our intuition and our reality get misaligned. You can probably think of a situation when your intuition took you down the wrong path. We all have these moments. There is a well-known Dunning-Kruger effect when people think they are better than most other people, mistakenly assessing their ability as much higher than what it really is.

And to add insult to injury, isn't it interesting that while most people do well at assessing others, we tend to be wildly positive about our own abilities. This Illusory superiority often impedes our ability to recognize blind spots and achieve success.

(It is worth noting that, according to Professor Dunning, North Americans seem to be really excellent at overestimation. If you go to places like Japan, Korea or China, this whole phenomenon evaporates. That is possibly because "Eastern cultures value self-improvement, while Western culture tends to value self-esteem.")

Our Approach

We believe that self-knowledge and feedback are the best ways to close the awareness gap. Therefore, our approach aims to create meaningful awareness experience based on self-knowledge and 360° feedback.

Currently available assessments quantify basic human skills and behaviors, which can apply to organizations large and small, for existing teams and new candidates. We also rely on subject-matter experts in leadership, productivity, problem-solving, emotional intelligence, and other areas of academic research and Social Psychology.

The objective is to allow a "common language" about skills and behaviors that matter to the success of both people and their organizations. Uniquely, our platform helps identify skill gaps and can address these gaps in knowledge through dynamic personalized learning.

Click here to see some of our assessments.



Research and Design

Much of our literature research and validation goes into synthesizing science and social dynamics. We study and collaborate with the sharpest minds in Education, Social Psychology, qualitative analysis and social dynamics to design experiences that expand awareness.

Our methodologies are based on multi-perspective feedback on traits, skills and competencies. Questions about actions and behaviors are especially useful because they help gain a sense of what people are actually doing (as opposed to what they say they will do).

All responses are confidential. The transparent and confidential process encourages honesty, higher accuracy and trust in the outcome. Relative context to other people offers an opportunity to reflect, and to take steps to improve where it matters.

Questionnaire design is a multi-stage process that requires attention to many details at once because different skills and aptitudes can be assessed in varying degrees of detail. We try to keep our assessments and approach practical, authentic and actionable:

  • Questions emphasize practical situations based on validated scales that evaluate each skill from multiple dimensions.
  • After the assessment, participants discover how their self-perception about a skill compares to actual proficiency, in relative context to others, and how peers actually see them in real life.
  • Authentic awareness supported by meaningful metrics creates motivation to improve. 
  • Technology smartly identifies skill gaps to address with personalized content for maximum impact.


2016 Re-Imagine Education Competition Gold Award




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