The Importance of Awareness

Awareness is important because it is a rare quality. Today more than ever before, self-aware people are more successful in life than people who are not. It means knowing your true strengths to make smarter decisions and live with their consequences. Awareness is the foundation of wisdom and self-confidence.

While most people are really good at assessing other people, we tend to be wildly inaccurate about our own abilities. Most of us have experienced gaps in awareness when our intuition and reality get misaligned. There is a well-known Dunning-Kruger effect when people mistakenly think they are better than most other people. This misalignment is real and can impede our ability to recognize blind spots and achieve success. 

Gaps in skills awareness is a challenge in Education the same way that it is a challenge in the business world. The economic costs is in billions of dollars as a result of bad hiring, corrosive culture and failed mergers.

“To know thyself is the beginning of wisdom” – Socrates.

People have been interested in attaining awareness – to 'know thyself' – for a long time because with soft skills, what is learned on one scale of experience can be applied to all scales. Self-knowledge is timeless and all-encompassing. 

The Pace of Change



Do thine own work, and know thyself.
- Plato -




We believe that self-reflection and feedback are key to closing the gap in skills awareness. 2gnoMe approach offers a human narrative about critical skills and behaviors that apply to people and organizations alike. 

Next: How it happens - Methodology

What if you see how others see you?