The 2gnō.me name comes from the Greek gnōsis, knowledge. 

The company is based in New York, a network of experts in Social Psychology, technology, education, human capital, design and marketing.


Leadership Team


Ilya Zeldin is an experienced entrepreneur and founder of the 2gnō.me concept. Before 2gnō.me, Ilya managed the global Service Provider Program at Dell, driving recurring revenue for the software portfolio with innovative go-to-market strategies. And before that, Ilya launched and scaled several start-ups. Ilya lives with his family in New York, with MBA from Georgetown University and BA in Sociology from SUNY at Stony Brook.

Lynn Gershman has been a trailblazer for teachers for more than 15 years, first as a classroom teacher and then in improving professional development to impact student learning. Now a PhD candidate at the University of Denver, Lynn aims to strengthen education through technology by finally connecting teachers' professional development to their evaluation to make the process useful to teachers and their ability to improve their students' learning.

Richard Laine was previously Director of Education at the National Governors Association. Before that, Richard served as the Director of Education for The Wallace Foundation, where he led its initiative aimed at strengthening the quality of education leadership and its connection to improving student achievement. Prior to his position at Wallace, Richard was the Director of Education Policy and Initiatives at the Illinois Business Roundtable, the Associate Superintendent for Policy, Planning and Resource Management at the Illinois Board of Education and the Executive Director at the Coalition for Educational Rights.

Dr. Barbara "Bobbi" Kurshan brings over 35 years of experience in education and technology. Bobbi is now the Executive Director of Academic Innovation at University of Pennsylvania Graduate School of Education, providing executive-level leadership for entrepreneurially-focused programs and efforts, and helps develop new degree and non-degree programs. Bobbi began her teaching career at Virginia Tech, where she obtained her doctorate. As a professor, she researched the impact of technology on learning and helped her students explore the applications of technology across the curricula.

Rita Ferrandino brings more than 30 years of experience building companies and delivering strong revenue in education markets. Rita is one of the most effective strategists and coalition-builders in the education community. She is a nationally recognized STEM education expert and authority on education policy and politics. Rita is also the founding partner at Arc Capital Development, a global private investment and advisory firm, with a portfolio of companies generating over a billion dollars a year to schools worldwide.