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It’s Not What You Do, It’s Why You Do It

What makes you like something? Buy something? What is that elusive pull that makes you say this is the place for me? It’s the big question vexing every good business person. The feeling is very hard to describe, and even harder to pin down. But there is actually a very simple answer: passion.

In one of the most famous TED talks of all time, author Simon Sinek explains that the real question every business should be asking themselves is not WHAT but WHY. In his research, Sinek found that every person can describe what they do, most can describe how they do it, but very few can articulate why they are doing it. And Sinek argues that we should start by simply asking ourselves the following questions:

“Why does my organization exist?” “Why do I get out of bed in the morning?” “Why should anybody care?”

If we want to connect with people who share our values, we first have to identify what those values are and how they are put into practice. What are you passionate about? How do you communicate that in your work? Tell us in the comments.

From studying to working, your experiences with people are invaluable. And we want to hear about them. Leave a comment on this post, email feedback@2gno.me or find us on Twitter @2gnoME.

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